Entrepreneurship - Selling Strategies Certificate

Learn the skills you need to close the deal and make the sale.

Learn effective strategies you can use to get an entry-level job in sales or to boost sales in your small business.

Program location

Available in West Burlington Not available in Keokuk Not available online

Skills you'll learn

  • Social media management
  • Marketing and sales strategies

Key classes you'll take

  • Social Media Engagement
  • Principles of Marketing
  • Principles of Selling
  • Business Ethics

Where this program can take you

  • Sales representative
  • Social media manager

Contact Us

West Burlington Campus Admissions
Call: (319) 208-5155
Text: (319) 250-7144
Email: admissionswb@scciowa.edu

Keokuk Campus Admissions
Call: (319) 313-1923
Text: (319) 220-3266
Email: admissionskeo@scciowa.edu

Schedule an Appointment

The Entrepreneurship Pathway of the Business Administration AAS includes courses that will expose students to the foundations of entrepreneurship. Entrepreneurship is the engine that drives the US economy, and every business was started by an entrepreneur. Whether your goal is to start a restaurant, accounting firm, or the next big on line social media blockbuster, this program is for you. Learn what it takes to be an entrepreneur, how to finance your start­up, develop your business plan and increase your chances for success.

*Certificates can be earned one time.

Summary Sheet

The summary sheet provides a program overview and other information.

Download the summary sheet.

Curriculum Sequence

Course Title Credit
SMM-108 Social Media Engagement 3
MKT-110 Principles of Marketing 3
MKT-140 Principles of Selling 3
BUS-180 Business Ethics 3

SMM-108 - Social Media Engagement

Lecture: 2

Lab: 2

Credit: 3

This course explores the history of social networks and introduces students to social media for organizations. It provides students opportunities to implement the use of social media tools as part of a marketing strategy and work with social media analytic tools.

MKT-110 - Principles of Marketing

Lecture: 3

Credit: 3

This introductory class uses the managerial approach to study a market-directed system of marketing. The emphasis is on market strategy planning from the viewpoint of the marketing manager. The "4 Ps"-product, place, price and promotion-provide the structure underlying the organization of this course.

MKT-140 - Principles of Selling

Lecture: 3

Credit: 3

Fundamental terminology, principles and techniques of direct and indirect selling as well as promotional methods. Emphasis on human behavior and the motivation, rewards, duties and qualifications of a person in sales. This course is designed for an individual preparing for initial or improved employment.

BUS-180 - Business Ethics

Lecture: 3

Credit: 3

This course introduces philosophical ethical theory and its application to business decisions. It considers theories of economic justice, social responsibility of corporations, regulation, conflict of interest and obligations, ethics of advertising, product quality and safety, environmental responsibility, hiring practices and rights of employers and employees.

Ashlee Spannagel - Dean of Career & Technical Education & Workforce Development

Email: aspannagel@scciowa.edu